Freedom Ocean Podcasters James Schramko and Tim Reid Release Episode 20.

Sydney, Australia (PRWEB) August 03, 2011

A report on the Canadian Press say that entertainers, comedians in particular, have found podcasting to be the new way to advertise their talents via the internet. Talented individuals serious about making a name for themselves turn to podcasting to grow their fan-base and sell tickets to live events. Unlike in the past few decades, up and coming talents no longer had to rely on clubs and television shows in order to be discovered. While podcasting has opened up huge opportunities in the comedy niche, the possibilities for internet marketing yet remain largely untapped, says Freedom Ocean podcaster James Schramko. He and his podcasting partner Tim Reid have just released their 20th episode on internet marketing. He says:

"The general idea behind Podcasts is to get your name out there and establish authority in a given market, much like entertainers are doing today. Success depends largely on the content, of course, and much like comedy, it all depends on the delivery."

Aussie marketing genius Tim Reid, who has had a podcasting show called "Small Business - Big Marketing" running for over two years now, partnered with countryman James Schramko to form Freedom Ocean several months ago. The show, which talks largely about internet marketing, quickly gained popularity with several episodes consistently in the top 10 of the internet marketing and business categories. It is rated as the top internet marketing podcast in Australia according to iTunes.

The Canadian Press report quoted technology analyst Carmi Levy saying "The idea is to maximize your audience and then use that audience to market your other offerings", a statement James Schramko agrees with and believes to be an accurate description of what podcasts should be. He explains:

"Much like advertising, podcasts are meant to do the selling for you and not rely on the podcast itself as a source of income. In my line of work, which is internet marketing, Freedom Ocean has provided a means to drive valuable traffic to our sites, because first and foremost, we deliver what is referred to as gold nuggets in each episode. The fantastic thing about podcasts is that it's free, meaning the creator can advertise himself without paying a cent and can easily distribute his audio ad via iTunes where listeners can download it for free."

"Like comedy, it all depends on the delivery", says James Schramko, who attributes part of the show's success to having a partner in Tim Reid. He continued saying "unlike comedy, discussing internet marketing topics can become quite boring, especially when delivered in a monologue format reminiscent of classroom lectures."

In Freedom Ocean podcasts, audiences get to listen to conversations between marketers James and Tim in a casual setting, where Reid gets Schramko to reveal many of his secrets through a series of queries.

"Our conversations tend to appear like talk shows on radio or television, only without the commercial breaks, topic and time restrictions. Doing the Podcast on my own might have had a completely different outcome. While our educational topics usually go deep into internet marketing, an entertainment factor is added through meaningful dialogues. The feedback we've been getting is awesome and we look forward to providing our listeners with even more valuable takeaways in future episodes." - James Schramko

Episode 20 of Freedom Ocean talks about Delivering High Quality Information Products and can be streamed and/or downloaded via http://www.FreedomOcean.com and iTunes, free of charge.

About Freedom Ocean

Collaboration of The Ideas Guy, Tim Reid and internet marketing expert James Schramko. Together they tackle some of the hottest topics in online marketing. Tim poses a million questions and James provides a million answers. Podcasts can be streamed or downloaded at http://www.FreedomOcean.com or iTunes.

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Cuba embraces aeCheAE.

Cubans over the weekend applauded a US director's new movie on Ernesto "Che" Guevara for its accurate portrayal of his fabled role in Cuba's revolution. They packed into two cinemas to see 'Che' a four-hour epic directed by Steven Soderbergh, at its first screening in Cuba during Havana's annual Latin American film festival. Actor Benicio Del Toro, who plays the Argentine-born revolutionary, was joined at the screening by Leonardo Tamayo. He fought with Guevara in Bolivia, where Che was captured and executed in 1967 for trying to lead an insurgency. The film covers two parts of Guevara's life - his role in the 1959 revolution in Cuba with Fidel Castro, and his struggle and death in Bolivia. "It's great. It really reflects the life of Che and his fight in Bolivia and how he was assassinated," said Eugenio Martinez, a retiree at one screening. "It's satisfying to see that his fight was not in vain." Havana festival organisers had said in July that 'Che' would not be shown if it attacked Fidel Castro, the ailing 82-year-old who led Cuba for 49 years after taking power in the 1959 revolution. Cuba said the film was shot in Spain and Bolivia because the US government, which has a four-decade trade embargo against communist-run Cuba, barred Soderbergh from making the movie on the island. The film appeared in Cuba as President-elect Barack Obama is raising expectations he will ease restrictions on the island, a move the Cuban government says would be a positive first step to ending the dispute over the Florida Straits. Granma, the newspaper of Cuba's ruling Communist Party, praised Del Toro but said Fidel Castro's character lacked charisma and depth. Soderbergh, who won the Cannes Film Festival's Palme d'Or for best film in 1989 with 'Sex, Lies and Videotape', said he was fascinated by Guevara, who has become a symbol of rebellion the world over.

2007 Al Sidra Media LLC

Provided by Syndigate.info an Albawaba.com company

Trusteer Helps Financial Institutions Comply with New FFIEC Guidance for Internet Banking using One Platform.

Intelligence-based Fraud Prevention Service Provides Anti-Malware Protection, Anomaly Detection, and Real-Time Risk Assessments

BOSTON -- Trusteer, the leading provider of secure web access services, today announced that its intelligence-based online fraud prevention architecture enables financial institutions to comply with the new online banking security guidance issued Tuesday by the Federal Financial Institutions Examination Council (FFIEC). Trusteer's security research service supplies financial institutions with real-time intelligence on attacks for risk assessments, while Trusteer Rapport and Trusteer Pinpoint provide two layers of fraud prevention controls (anti-malware and anomaly detection, respectively) cited in the guidelines. Formal assessments for compliance with the new guidance will begin in January 2012.

According the FFIEC Guidance, "Since 2005, there have been significant changes in the threat landscape. The Agencies are concerned that customer authentication methods and controls implemented in conformance with the Guidance several years ago have become less effective."

"The overriding message from the new FFIEC Guidance is that financial institutions must implement different controls at different layers of their IT infrastructure and keep them up-to-date against evolving and shifting threats," said Mickey Boodaei, CEO of Trusteer. "Financial institutions should choose solutions that are proven to be effective over time, interoperate with existing fraud prevention systems, and are capable of addressing new threats as these emerge. Since the new guidance requires on-going risk assessment and threat mitigation, financial institutions may find themselves stacking up multiple hardware devices and complex login and transaction approval processes to a point where customers won't feel comfortable banking online anymore."

Trusteer is the only vendor to provide intelligence-based security that is deployed at different layers of online banking processes. In the past year, the Trusteer risk analysis service discovered, named, warned and protected financial institutions against new crimeware platforms including SunSpot and OddJob. The Trusteer service can dynamically adapt to changing threats and deploys very quickly. It can be made mandatory for high risk users and transactions or all users, scales to multiple online banking channels (such as business banking, retail banking and mobile banking), and does not require any changes in the way customers bank online. It is proven to provide definitive protection against the most dangerous financial malware such as Zeus and SpyEye. More than 150 financial institutions around the world rely on Trusteer to prevent online fraud.

Trusteer Provides Compliance on Several Fronts

Trusteer provides the following six independent controls, which are complementary, integrated and centrally managed:

* Trusteer Rapport - a lightweight security software solution that protects web communication between a bank and its customers against malware and phishing.

* Trusteer Mobile - a security service for smart phones and tablets such as iPhone, iPad, and Android that protects mobile communication between a bank and its customers.

* Trusteer Pinpoint - a login and transaction monitoring system that provides real time anomaly detection of malware activity.

* Trusteer Carbon Copy - a real-time login monitoring service that can identify when a user's credentials have been compromised by a Phishing attack.

* Trusteer Flashlight - a service that enables banks to perform ongoing risk analysis and remotely investigate malware related fraud incidents easily and quickly.

* Trusteer Risk Analysis - a service that monitors fraudsters and their activity against financial institutions. It presents a clear and elaborate picture of the attacks targeting individual banks as well as threats to the industry and other financial institutions in the region.

About Trusteer

Trusteer is the world's leading provider of Secure Web Access services. The company offers a range of services that detect, block and remove attacks launched directly against endpoints such as Man in the Browser, Man in the Middle and Phishing. Trusteer services are being used by leading financial organizations and enterprises in North America and Europe, and by tens of millions of their employees and customers to secure web access from mobile devices, tablets and computers to sensitive applications such as webmail, online payment, and online banking. HSBC, Santander, The Royal Bank of Scotland, SunTrust, Fifth Third, ING DIRECT, and BMO Financial Group are just a few of the companies using Trusteer's technology. Trusteer is a privately held corporation led by former executives from RSA Security, Imperva, and Juniper. Follow us on www.Twitter.com/Trusteer. For more information about our services, please visit www.trusteer.com.

First Distracted Driving Month Campaign Called a Success.

The nation's first and most ambitious statewide campaign against distracted driving was deemed a success at the close of the monthlong Distracted Driving Awareness Month in April. Officials of the California Office of Traffic Safety (OTS) and California Highway Patrol (CHP) praised the cooperation of hundreds of state and local agencies and the reaction of the public to the campaign, which combined the resources of 103 CHP offices throughout the state with over 280 local law enforcement agencies for special "zero tolerance" enforcements during the month.

In addition to the enforcement efforts, the CHP and OTS began the "It's Not Worth It!" public awareness campaign with TV and radio commercials, the Caltrans changeable message signs over highways, billboards, internet and social media and other outreach. The campaign is the largest and most broad-based campaign in the nation aimed at saving lives by convincing drivers to not text or talk on cell phones. The efforts did not stop at the end of April, but will continue as long as distracted driving is a traffic safety problem affecting the lives and futures of those on the road.

With over 80 percent of agencies reporting, officers issued 52,664 citations to drivers for either handheld use of their cell phone or text messaging during April. At the same time, preliminary statistics from the Statewide Integrated Traffic Records System indicate the number of fatal collisions is down 7 percent when comparing April 2010 to April 2011. While it's too soon to say whether or not this reduction is directly related to the distracted driving campaign, it's a step in the right direction.

"The dangerous use of cell phones while driving exploded on the scene in recent years," said OTS Director Christopher J. Murphy. "California has recognized this threat to safety and has committed to hit it head on. The April campaign was just the start, but a very impressive one."

"This campaign was not about seeing how many citations could be issued; law enforcement's motivation was to change driver behavior and reduce the number of collisions associated with distracted driving," said CHP Commissioner Joe Farrow. "Similar to 1993 when California implemented a primary enforcement law and officers could stop a vehicle just to cite a seat belt violation; people had to get in the habit of wearing a seat belt. Now they need to get into the practice of putting down the cell phone and driving."

Last month OTS released the results of the nation's first statewide cell phone observational survey that showed nine percent of drivers were talking or texting while driving, representing hundreds of thousands of drivers at any given time. Officials consider the results to be the low-end of the numbers of those talking or texting, especially in light of last summer's Traffic Safety Survey which showed up to 30 percent admit to talking or texting regularly.

The "It's Not Worth It!" campaign will continue with both enforcement and public awareness efforts. The State's Strategic Highway Safety Plan is developing tactics to combat distracted driving, such as formulating plans to increase the data and research available to more accurately understand and combat the problem. With the lives of hundreds of Californians at stake, the message will continue to be that any phone call or text message can wait until you reach a safe place to stop.

SOURCE California Office of Traffic Safety

California Office of Traffic Safety

Keywords: California Office of Traffic Safety, Traffic Safety, Transportation.

This article was prepared by Journal of Transportation editors from staff and other reports. Copyright 2011, Journal of Transportation via VerticalNews.com.

EarthLink, Inc. Expands Long Term Relationship by Using Ventraq Analytics for Advanced Revenue Management.

St Louis, MO (PRWEB) May 24, 2011

Ventraq, a leading provider of highly scalable Data Integration, Business Analytics and Personalization solutions for communication service providers (CSPs) announced today that EarthLink, a long-term customer, has deployed Ventraq's Business Analytics solutions for Revenue Assurance, Cost Management and Traffic Analytics. These analytics applications have allowed EarthLink to automate the detailed audit and reconciliation of its internal systems and data from partner companies to improve visibility into possible missed revenues, identify potential opportunities to reduce costs, optimize traffic allocations, and flag questionable traffic patterns.

EarthLink has also upgraded to EventDynamics 3.0, Ventraq's next-generation Data Integration platform to consolidate data collection, mediation and distribution functions from multiple systems, eliminating several solutions and hardware servers in the process, and establishing a unified platform in preparation for new enhanced services.

"Ventraq's solutions are an integral part of our efforts for continuous improvement," said Ronald L. Gray, EarthLink's VP of Operational Excellence. "Today, business decisions take into account network transactions from over 80 sources to understand their impact on our business performance."

As a result of having deployed the Ventraq solutions, EarthLink has seen several benefits over the past few months:

*     Complex, spreadsheet driven processes which used to take days are now available on-demand, allowing the company to respond with agility.

*     Ability to manipulate and analyze vast amounts of data efficiently and effectively in a highly user configurable interface.

*     Ability to link multiple data sources like billing and switch traffic to perform dynamic reconciliations.

*     Deployed a common platform to multiple organizations like Engineering, Network Planning and Cost Management which eliminates the need for multiple independent databases.

*     Provide reporting customers need to meet their business requirements.

*     Identified projects and savings opportunities that will payback the initial investments within 12 months of deployment.

"Our relationship with EarthLink is a great example of how Ventraq's expanded portfolio helps service providers take end-to-end advantage of the richness of their network, customer and business data to directly impact the bottom line," said Dave Sellers, President at Ventraq. "Our solutions interrogate the network infrastructure, bring in information from internal and external systems, and create an environment where our customers can monitor, analyze, postulate, and respond accordingly to ensure the most efficient and profitable decisions in service to their subscribers. "

About EarthLink

EarthLink, Inc. is a leading provider of Internet Protocol (IP) infrastructure and services to medium-sized and large businesses, enterprise organizations and over 1.5 million consumers across the United States. The company has been providing Internet access and communications services for decades and has earned an award-winning reputation for both outstanding customer service and product innovation. For consumers, EarthLink is a leading Internet Service Provider connecting people to the power and possibilities of the Internet. EarthLink Business[TM] provides voice, data, mobile and equipment services over a 28,000 mile fiber network and MPLS-based services nationwide. For more information, visit EarthLink's website http://www.earthlink.net.

About Ventraq

VENTRAQ provides large-scale data integration and business analytics solutions for communication service providers (CSPs). These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, and make the data available for multiple users and systems across the enterprise. Learn more about Ventraq at http://www.ventraq.com.

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TurnkeyWebMarketer.com Takes Guesswork Out of Running, Growing Online Businesses.

The Internet has made it possible for just about anyone to start a business on a shoestring. Unfortunately, the difficulty of getting a website up and running -- and profiting -- puts an end to many would-be online entrepreneurs' dreams before they even get off the ground. But TurnkeyWebMarketer.com (http://www.turnkeywebmarketer.com) aims to change this with a suite of affordable software solutions designed to help start, run and grow real businesses online.

"TurnkeyWebMarketer.com has developed software products to take online businesses from start-up through marketing and branding," stated Harold E. Hemmings, president of TurnkeyWebMarketer.com parent company Phoenix House. "We aim to make the entire process of building a website exciting and profitable for everyone from expert webmasters to e-commerce newcomers."

For those just starting out, TurnkeyWebMarketer.com's ThemeBuzz makes it simple to create WordPress themes. The user-friendly interface requires no coding or design knowledge, and most users can create or customize professional-looking WordPress themes in just minutes. At just $25, ThemeBuzz is less than the cost of many premium single WordPress themes available online.

Creating a site is only the beginning. In fact, the initial site creation is typically the easy part. Where many fledgling online businesses fail is in getting their sites found and monetizing them -- and that's where TurnkeyWebMarketer.com really shines. With multiple solutions for keyword analysis, page rank analysis and boosting, content creation, viral marketing, SEO, blogging, advertising, e-mail marketing and even project management, the company has taken all the guesswork out of establishing and building a Web presence.

"TurnkeyWebMarketer.com delivers targeted, highly effective software that simplifies the overwhelming task of running a profitable online business," Hemmings stated. "Our easy-to-use software solutions remove steep learning curves and trial-and-error learning to help users focus on the tasks that will make their e-commerce portals successful."

Most TurnkeyWebMarketer.com software is Windows-based and runs from $15 for ListCleaner to $97 for TrafficScorpion. Learn more at http://www.turnkeywebmarketer.com.

Keywords: Advertising, Marketing, Software, TurnkeyWebMarketer.com.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.

STORY IDEAS FOR MEDIA 4-18-11.

COLUMBUS, Ohio -- The following information was released by Ohio State University - Columbus:

Bloom-watch begins at Ohio State greenhouse. The world's largest, rarest, smelliest, and infrequently blooming plant, the titan arum is on its way to doing just that in the Ohio State Biological Sciences greenhouse. Greenhouse coordinator Joan Leonard has nurtured the plant for nine years, coaxing it from a seed into a 47-pound plant that is about to bloom. The plant, named "Woody" for legendary football coach Wayne Woodrow Hayes, is the first grown from seed to bloom in Ohio. In the 75 years since the first titan bloomed at the New York Botanical Garden in 1937, fewer than 100 titans have bloomed in cultivation. In fact, only 33 institutions in the United States have been able to coax a bloom.

How soon will it bloom? Likely mid-May. Track its progress: http://artsandsciences.osu.edu/news/live-titan-watch-from-the-biological-sciences-greenhouse CONTACT: Sandi Rutkowski, rutkowski.1@osu.edu, (614) 292-4759.

Ohio fish farms rising fast: $50 million impact, new jobs. Two years ago, Dave Lemke lost his job so netted a new one - fish farmer. Today the Wayne County man works in a small but fast-growing industry in Ohio whose jobs have doubled in the past 10 years and whose economic impact has more than tripled in that time - to nearly $50 million. And he credits Ohio State, and specifically its Ohio Center for Aquaculture Research and Development or OCARD, as a key to his success. SEE: http://extension.osu.edu/news-releases/archives/2011/april/ohio-fish-farms-rising-fast-50m-impact-new-jobs

Ohio State and Ohio Department of Education partner to create executive training program for Ohio school principals. Principals from across Ohio gathered at The Ohio State University on Thursday and Friday (4/14-15), to begin learning about executive management and leadership at Ohio State's new Executive Principals Leadership Academy, an innovative program designed to help principals revitalize their schools and school communities and enhance the teaching and learning environment for teachers and students.

The Academy was born of a partnership between Ohio State and the Ohio Department of Education through a two-year, $3 million grant funded through a portion of Ohio's "Race to the Top" school improvement grant and other federal money designed to spur deep and substantial change in Ohio's education system. CONTACT: Phil Saken, The Ohio State University (614) 247-0090 or saken.2@osu.edu,or Patrick Gallaway, Ohio Department of Education (614) 728-5959. SEE: http://www.osu.edu/news/newsitem3101

Research

Television 'Breakups' cause some viewers distress, lead to more media use. Even temporary "breakups" can be distressing for some people - at least when it comes to their favorite television programs.

A new study examined how college-aged television viewers reacted when their favorite shows went off the air or were replaced with reruns as a result of the television writers' strike of 2007-08.

The results revealed the important role television plays in the lives of some viewers - particularly those who use television for companionship and those who feel they have a strong "relationship" with their favorite TV characters.

TV viewers basically replaced the time they normally spent watching their favorite shows with other media activities, such as watching TV reruns and using the internet, rather than spending more time with friends or exercising, according to the study.

"Some people believe TV isolates people and takes them away from more social activities, but our results suggest that may not be the case," said Emily Moyer-Guse, assistant professor of communication at Ohio State University and co-author of the study. CONTACT: Jeff Grabmeier, (614) 292-8457; Grabmeier.1@osu.edu SEE: http://researchnews.osu.edu/archive/tvrelate.htm

Events

Ohio State honors Buckeye and Olympic track and field legend Jesse Owens - April 21-24. Ohio State celebrates the 75th anniversary of Jesse Owens' stellar performance in the 1936 Olympics in Germany with a series of events in conjunction with Ohio State's spring football game and the Jesse Owens Track Classic.

Owens will be honored at a statue unveiling at 1:30 p.m. Thursday (4/21) at Owens Memorial Stadium followed by a scholarship dinner, hosted by comedian Bill Cosby, at 7 p.m. at the Ohio Union. Proceeds will benefit the Ruth and Jesse Owens Scholars program and the Ohio State men's and women's track and field programs. "The Jesse Owens Spring Game honoring America's finest" will be played at 1:30 pm Saturday (4/23) in Ohio Stadium. The football team will wear custom-painted helmets with commemorative decals saluting the 75th anniversary of Owens' Olympic achievement and military men and women. The Ohio State lacrosse game, "Showdown in the Shoe," vs. Fairfield University will begin the day's events at 11 a.m.

The 2011 Jesse Owens Track and Field Classic will also begin Saturday at 6 p.m. and continue Sunday (4/24) at 10:30 a.m. CONTACT: Liz Cook, (614) 292-7276.

Ohio State Social Work students volunteer to serve lunch to hungry kids - April 18-22. Spring break may be a welcomed respite for school-aged kids, but it may also place an extra burden on families already struggling to make ends meet. During spring break, many kids miss out on the free- and reduced-price lunch programs at school - and their families may not be able to budget for the additional expense of lunch while they're home. To remedy the situation, students at Ohio State's College of Social Work are volunteering for a project that provides free lunches to kids during the week of April 18-22 at the city's Barnett Recreation Center. For more information about the project or to talk to a student about why they're volunteering, CONTACT: Frankie Jones-Harris, jones-harris.1@osu.edu, (614) 292-3540 or (614) 330-2206.

Global Gallery opens student-run store - April 21-23. The Global Gallery, Columbus, is opening a student-run store on the ground floor of Campbell Hall, 1787 Neil Ave. The grand opening Wednesday-Friday, April 21-23, will be the first test for 25 interns and a graduate student who operate the non-profit store Monday-Saturday, 10 a.m.-6 p.m. Global Gallery sells Fair Trade clothing, accessories, jewelry, tea, snacks, chocolate and coffee. Connie De Jong, Global Gallery executive director, is teaching the students through the Department of Consumer Sciences' Fashion and Retail Studies program. CONTACT: Gemma McLuckie, 614-292-4658 or mcluckie.1@osu.edu.

Scarlet, Gray, and Pink: A Walk for Stefanie Spielman - April 23. Members of the Ohio State and Columbus communities are invited to participate in a one-mile walk to celebrate the life of Stefanie Spielman and continue to fight breast cancer. The walk begins at 10 a.m. on Saturday (4/23) at the Ohio Union. Registration begins at 9:30 a.m. or is available online at www.pink.osu.edu. All proceeds of the event will go toward the Stefanie Spielman Fund for Breast Cancer Research at OSU Comprehensive Cancer Center Hospital and Solve Research Institute. CONTACT: Jody Poth, (614) 247-8049, Poth.20@osu.edu SEE: www.pink.osu.edu

U.S. Senator Sherrod Brown to lecture - April 25. Senator Sherrod Brown will deliver the annual Goldberg Lecture at 4 p.m. Monday at Ohio State's Faculty Club, 181 S. Oval Dr. Each year, the university's Harvey Goldberg Center for Excellence in Teaching invites a distinguished lecturer to present their views on what constitutes "excellence in teaching." SEE: http://history.osu.edu/node/282

The person listed as the CONTACT will have the most current information about the story. Call on our media relations staff for help with any Ohio State story: Liz Cook, (614) 292-7276 or cook.17@osu.edu; Shelly Hoffman, (614) 247-4748 or hoffman.511@osu.edu; Jim Lynch, (614) 247-4110 or lynch.270@osu.edu; or Amy Murray, (614) 292-8385 or murray-goedde.1@osu.edu